It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
More than Half of Social Media Ads Spending Will Go to Native In-stream Ads [from Social Media Today; written by Aaron Elliott]
“A study conducted by BI Intelligence shows that among all social media sites, the ones that will find natural ads most valuable are the ones that focus on photo sharing, like Pinterest, Snapchat and Instagram.”
“What might be the biggest hurdle for the more business-minded individual is the understanding that Instagram is not just about selling. In fact, using your account as a megaphone to promote your product or service is a surefire way to lose followers and leave you feeling like you are shouting into a deserted room.”
Brand Journalism: Breathe New Life into Old Content [from Spin Sucks; written by Gini Dietrich]
Relevant to this past Monday’s #MMchat; a fantastic resource for digital marketers or anyone interested in marketing and social media
“The most powerful thing about organic advocacy is the story behind customer’s experience. And because the endorsement is not paid for by the brand, and the story is something others can truly connect with, it becomes a great motivator in getting others to act on the endorsement. Advocacy, done right, becomes true influence. And influence is what impacts behaviors.”
“It’s been a long time coming, but it looks like the FDA is getting around to providing guidance to the healthcare industry around social media. Granted that realtime online conversations and the heavily regulated drug industry aren’t the most obvious of bedfellows, but it’s a reality and it’s here to stay.”
Cool or Uncool? Consumers Weigh in on Social Media Behavior [from Marketing Charts; written by staff]
“Brands ought to be wary of overstepping boundaries: two-thirds of respondents feel that a brand’s use of their content on its social media site without permission is ‘uncool.’ Also uncool? Brands calling with automated personalized messages, according to 57% of respondents.”
The Few, The Fervent: Fans Of ‘Supernatural’ Redefine TV Success [from NPR; written by Neda Ulaby]
“‘Nielsen has done a lot of research as to whether social media is helping people to tune in to TV,’ he says, noting that a show’s traction on Twitter and Tumblr is starting to affect how networks pitch shows to the all-important advertisers. ‘They’re no longer just including Nielsen ratings. They’re also including social TV data.’”
HBO Hedges on Social Media to Reach ‘Challenging’ Demographic [from Entrepreneur; written by Geoff Weiss]
“The HBO smash Girls, for instance, is making a full-court press in the digital sphere to hype its third season, which premiered last night. The network is prioritizing micro video apps like Snapchat and Vine over traditional advertising formats to galvanize its sizable digital audience.”
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