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The Week in Social Analytics #84

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.

The end-of-year wrap-ups for 2013 and predictions for what’s to come in 2014 are rolling in:

What Can 2013 Tell Us About Future Instagram Trends? [from Viral Blog; written by Rosie Scott]

This piece covers the trends on Instagram and highlight’s the platform’s high level of engagement– and what these things mean for the coming year.

Marketing Charts’ Top 10 Charts of 2013 [from Marketing Charts; written by staff]

The first five charts deal with youth demographics; a fair indicator of what information marketers are interested in.

Which content marketing formats work best? [from eConsultancy; written by Graham Charlton]

A survey of content marketers asking what trends ruled the industry in 2013.

Social, Digital & Mobile in 2014 [from We Are Social; written by Simon Kemp]

Check out the whole, extensive deck or just the highlights they’ve pulled at the bottom of the post.

Social Media Marketing 2014: Where Your Audience Is [from Heidi Coehn]

Includes 5 actionable tips based on the research.

Have you come across any good wrap-up or prediction posts that we missed? Let us know!

Timeline of Instagram from 2010 to Present | INFOGRAPHIC [from Social Media Today; written by Irfan Ahmad]

“In fact, it had 1,000,000 accounts in just 2 months after its launch. After launching the Videos in June 2013, introducing Instagram Direct Message and with the power of 150 million monthly active users the social network may have established a destiny for itself that will last for many years to come.”

User Demographic Highlights From 5 Major – and Growing – Social Networks [from Marketing Charts; written by staff]

“The latest social networking survey [pdf] from the Pew Research Center’s Internet & American Life Project provides some insights into which online adults are most drawn to 5 key platforms – Facebook, LinkedIn, Pinterest, Twitter, and Instagram – each of which has grown in penetration over the past year. The results are both intuitive (Pinterest adoption is higher among women) and intriguing (the strong appeal of Instagram and Twitter to black Americans).”

The 6 Most Important Ways To Generate And Use Social Proof To Increase Online Sales [from Social Media Today; written by Steve Olenski]

“Basically if someone else has done it or used it and talked about it online, that’s social proof. As a B2B or B2C company, how do you go about getting people to talk about you or your product? And more importantly what do you do with that social proof once you get it?”

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Written by Sarah

January 10th, 2014 at 8:59 am

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