It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
Social Media Fears, Tips, and Strategies for Small Businesses [from Soshable; written by Chastity Mansfield]
An infographic that highlights the anxieties felt by many small businesses approaching social media, along with tips and strategies for successfully implementing a social program despite them.
Full infographic at the link above.
Saving the world through social media? How development is going digital [from The Guardian; written by Maeve Shearlaw]
“From tracking World Bank projects to Twitter conversations with Rwanda’s health minister, technology is driving innovation.”
Social media for social good. Pair with Tumblr’s effort to help with relief aid in the Philippines.
Strategies from pros that they use to boost their social media marketing.
A look at some of the first B2B tweets is amusing, and shows just how far Twitter has come since its inception and eventual widespread adoption by businesses.
“Collectively, the people I follow on Twitter — book nerds, science nerds, journalists, the uncategorizably interesting — come pretty close to my dream community. They also function as by far the best news source I’ve ever used: more panoptic, more in-depth, more likely to teach me something, much more timely, cumulatively more self-correcting and sophisticated.”
Defending Your Personal Brand Online – When Should You Respond? [from Forbes; written by Dorie Clark]
“A study from Stanford’s Graduate School of Business indicates that bad publicity harms the reputation of established players, as you might expect. But it can actually help lesser-known figures, because it raises their brand awareness among the public.”
Social Serves Many Purposes for Restaurant Industry Marketers [from eMarketer; written by staff]
“Among US restaurants in March 2013, 80% used social media—17 percentage points higher than email, which was the next most popular choice. Social’s ubiquity is likely because it’s viewed as less expensive than traditional forms of marketing.”
“‘It showed me that if I have an idea or something that I want to make, I shouldn’t be afraid to go ahead and make it. I think computer science allows you to make your dreams come true.’”
The tech industry’s woman problem: Statistics show it’s worse than you think [from Quartz; written by Lauren Bacon]
“The numbers, while preliminary, are revealing: tech companies employ an average of 12.33% women engineers.”
No-nonsense advice from Mack Collier.
Mashable highlights brands who have really taken to Tumblr’s unique possibilities for connecting with customers.
3 in 10 SMBs Advertising on Twitter Seeing “Excellent” or “Extraordinary” ROI [from Marketing Charts; written by staff]
“. . . this year, 31.1% of those advertising on Twitter perceived their ROI as “excellent” (10-19 times spend; 18.8%) or “extraordinary” (20+ times spend; 12.3%), up from 25% of advertisers in last year’s survey and 17.1% in 2011.”
And two bonus resources:
9 Twitter Chats Every Digital Marketer Should Participate In [from Business to Community; written by Cassie Gray]
We have to add #MMchat to this list. Mondays at 8pm ET.
Which Social Media Icons and Logos Can I Print on Promo Items? [from Quality Logo Products; written by Mandy Kilinskis]
Helpful when you’re creating promo items for the next conference etc your brand plans to attend.
Track and report on your Twitter efforts with TweetReach.
Simple, beautiful Twitter analytics for PR and marketing pros.