It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments, or tell us about it on Twitter or Facebook.
The (oh-so-important) Difference Between an Issue and a #Crisis [from Deirdre Breakenridge; written by Melissa Agnes]
“Issues don’t present any immediate risk to the organization’s reputation and/or bottom line, for the long-term. However, they can quickly escalate into crises, when not responded to or handled properly.”
“Regardless of where your audience is physically, what type of device they use or when they choose to seek your content, they expect your brand to be present and contextually relevant.”
Friend, Follow, Like, Buy – How Social Media Impacts Shopping | INFOGRAPHIC [from AllTwitter; written by Shea Bennett]
“A Vision Critical survey of social media purchasing trends discovered that Facebook, Twitter and Pinterest each play a different role in how consumers find and share purchase information, with the impact of these platforms varying both by sector and the stage of the buying process.”
“NASA’s social media is a great example of how to expand your thinking in terms of content. I’m not asking you to stop using checklists, but I am asking you to bend the wireframe.”
“. . .what kind of content are agencies posting? Here are a few of the our top picks for PR and creative agencies creating compelling stories about themselves and their clients on Instagram.”
Study Reports 40% of Top Instagram Videos Were Brand-Created [from Search Engine Journal; written by Kelsey Jones]
“A new study announced by Unruly reports that 40% of the top 1,000 Instagram videos were created and published by brands like MTV. Many of the top videos on Instagram that were created by over 80 different brands included Disney, Red Bull, Nike, and Samsung. Based of these statistics, it appears that entertainment and apparel brands get the most engagement (Unruly tracked social shares).”
Twitter Overtakes Facebook as Teens’ Most Important Social Network [from Marketing Charts; written by staff]
“The Piper Jaffray study results also indicate that teens believe that Twitter impacts their purchases more than Facebook and Instagram.”
A Scientific Guide to Writing Popular- and Shareable- Headlines for Twitter, Facebook & Your Blog [from FastCompany; written by Leo Widrich]
“While there is a ton of data out there on which words to use and how to write headlines, the best way to do anything truly scientifically is to test and learn yourself.”
Track and report on your Twitter efforts with TweetReach.
Simple, beautiful Twitter analytics for PR and marketing pros.