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Archive for May, 2013

This Week in Social Analytics #52

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!

Social Gives SMBs Maximum Exposure [from eMarketer]

“The greatest benefit of social media was increasing exposure, cited by 89% of respondents, while another 75% said it helped increase traffic. A significantly lesser percentage (43%) said social helped them increase sales. This points to social’s role as a brand builder, first and foremost.”

State of the internet 2013 shows extreme mobile growth, 500 million photos daily, 100 hours of video every minute [from Faves + Co.]

Highlight:

“About a quarter of people worldwide say they share ‘everything’ or ‘most things’ online.”

Research: Social Media Finally Seen As Essential for CEOs [from Forbes; written by Chris Perry]

“Today, we released a new report that outlines the benefits and expectations of CEO social participation. Conducted in partnership with KRC Research, we surveyed over 600 senior executives from 10 markets worldwide. The research found that 76% of global executives say they want their CEO to engage in social media, noting a wide-ranging list of benefits. At the top of the list was improved ability to share company news and information, a positive impact on company reputation and business results, and the ability to communicate more directly with employees, customers, and other key stakeholders.”

Home Tweet Home: A House with Its Own Voice on Twitter [from MIT Tech Review; written by Rachel Metz]

“Eventually, Coates says, Internet connectivity will work its way into all kinds of household appliances, especially “boring” ones like dishwashers and washing machines, allowing them to notify you on your smartphone when they’re done doing their job.”

Tumblr launches first in-stream sponsored posts on web following mobile rollout [from The Verge; written by Ellis Hamburger]

Mobile sponsored posts have racked up 10 million likes and reblogs so far, as Tumblr rolls out dashboard sponsored posts.

Corcoran: Tumblr an ‘incredibly effective’ marketing tool [from Inman News; written by Teke Wiggin]

“Q: Have you found Tumblr to be an effective marketing tool? What are its advantages and disadvantages? How does it compare to Facebook, Twitter and LinkedIn?

A: Yes, Tumblr has been incredibly effective for us. It’s our largest social media platform in terms of subscribers, with more than 115,000— much bigger than our presence on Facebook. We receive hundreds of organic interactions each day, and are currently growing at about 500 new subscribers per day.

We’ve found its simplicity, mobile optimization, ease of use, and connection to a different type of New York audience to be tremendous advantages for us…We find Tumblr a very effective platform for experimenting with new types of content. It was the forerunner of what later became our iPad app.

Tumblr also allows us to refine our approach to how and where we share our listings, which photos perform most effectively, and what types of properties resonate best with users moving between our interactive platforms. We’ve integrated what we do on Tumblr into everything else we do online.”

Emphasis added.

Written by Sarah

May 31st, 2013 at 9:52 am

TakeFive with TweetReach: Diane Lang

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Welcome back to TakeFive with TweetReach, our ongoing interview series with influential members of the Twitter measurement universe. This week, we’re excited to speak with Diane Lang of BlogHer. Their Social Media Manager and a self-taught social media professional, Diane brings a fantastic narrative to the use of social media for a complex and dedicated network like BlogHer.Head Shot

TweetReach: Let’s begin with talking about how you got started using social media, since there are so many different paths people take to it. Can you describe your first “ah-ha” moment?

Diane Lang: I began blogging in 2007, just as the medium was gaining momentum. At the time, I was looking for a creative outlet and a way to connect with other moms of special-needs children, what I didn’t realize is that those connections would lead me to a huge community of smart and interesting women. My “ah-ha” moment came when I attended BlogHer ’09 and realized that I had something to offer, beyond blogging. I saw that, collectively, we were a powerful tool for activism, marketing, and a great source of support for one another.

TweetReach: BlogHer is a community that promotes and nurtures women bloggers. How has social media helped you grow, foster, and publicize that community? What can you do with social media that you can’t with any other approach?

Diane Lang: What’s wonderful about social media is that if you need advice, support, or just to know someone is listening at any given moment, you have an entire network at your fingertips. In addition to having an editorial team who does a great job of curating, syndicating, and creating original content from among our community- and having conferences which connect us physically- we have social media at our disposal for sharing or talking about what is important to us in real-time. When bloggers were trapped in their homes during the Boston Marathon manhunt, or during natural disasters like Hurricane Sandy or the Oklahoma tornadoes, our social media channels provide a place where you know you’re being heard. I think we have grown our community through sharing information, but also, sometimes, just listening.

TweetReach: Have you looked at social media success or failure in other online communities for pointers on how to engage with your audience? Any good examples?

Diane Lang: BlogHer has developed its policies around how to engage online over years of interacting within the community from which we all come, and by sticking to certain principles that have guided us since the company was founded in 2005. Principles like “ask, don’t tell”, and “listen, before you speak.” When companies seem like they’re interrupting the conversation, not joining it, there will be ramifications. One of our co-founders explained our process in some detail after the Boston Marathon bombings, and I think it shows our principles in action.  As a social media manager who is in the thick of it every day, there are a couple of practical pieces of advice I can give too: First, I think it’s important to keep your business tools separate from your personal ones. For instance, I use one platform to tweet for BlogHer and something entirely different to tweet personally, so that I don’t mix up the two. Second, keep calm and err on the side of *not* immediately responding. Understand that everyone is entitled to an opinion and that there are varying degrees of tones and levels of escalation. Ironically, though something like Twitter is as public as can be, it can feel *creepy* if a brand chimes in every single time someone mentions them. Let people have their feelings. Chime in when you can help or contribute. You don’t have to always weigh in. Social media management is just as much about what not to say (and when not to step in), as it is about what to say.

TweetReach: How do you look at and think about the mix of different social media networks when designing your social media strategy? Are you trying different approaches with different networks? How important is measurement with each?

Diane Lang: With such a large network and an abundance of unique bloggers we do use different techniques to reach our target audienceIt comes down to the content being shared. If it is visually appealing, we will share a post to Pinterest and send a tweet. If it is a conversation-starter and people will need more than 140 characters to chat, we will share to Facebook. If it’s content for a younger audience, Tumblr; a professional, or career-driven post, LinkedIn. Analytics and measurement are important to everyone from the blogger who wrote a post, the speaker on a conference panel, our event sales team, digital sales, and client services. Everyone wants to know how their campaign performed. It helps us see where we need to make improvements, which influencers we should reach out to, and it shows us what we’re doing really well.

TweetReach: What has your approach been like on Twitter specifically, and how has measurement helped you to achieve your goals there?

Diane Lang: For us, in addition to sharing editorial content and using it as a tool for customer service, Twitter is also about organic conversations with our community. Communities are made of humans, so we just want to be there: sharing, listening, laughing, commiserating, congratulating. Whatever is going on in our community, we want our finger on the pulse of that. Twitter is also fantastic for connecting our attendees and sponsors before, during, and after events, so they understand who’s part of the event and what they bring to the table. Measurement lets us see which hashtags get the most engagement and how to best keep our community informed.

TweetReach: Okay we’ve got a bonus question: We know BlogHer holds conferences; does Twitter help the most during those kinds of events, or does each platform help in a different way? What insights do you get from monitoring social media around a conference, and how does your approach change before, during and after one?

Diane Lang: Twitter is definitely our go-to tool during events. We share programming, sponsor information, logistics and have our tweets feed directly into the conference app. We have even used Twitter to feed live questions to keynote speakers Katie Couric and Martha Stewart during BlogHer ‘12. We have a very socially-savvy attendee base and can make adjustments to everything we do based on what they’re tweeting, and that goes back to social media being a powerful tool and the importance of knowing what’s being said in real-time.

TweetReach: Thanks Diane!

Diane Lang is the Social Media Manager for BlogHer, the premium cross-platform media network and publisher for women. A former lunch lady, and self-taught social media professional, she is proof that you can change your life at the age of 40. Diane has been featured in Ladies Home JournalColumbus Monthly Magazine, and Babble’s List of the Top 100 Mom Blogs in 2011 and 2012. She was a BlogHer Voices of the Year Finalist in 2010, the BlogHer Voices of the Year Niche People’s Choice Honoree in 2011, was recently named a Favorite Central Ohio Mom Blogger by the James Thurber House. BlogHer was the 2013 Winner of the Best Use of Social Media by a Publisher Award from Digiday. When she isn’t speaking, tweeting, posting to LinkedIn, or pinning for the BlogHer Community of 55 million, Diane can be found blogging at Momo Fali, where she writes about her sports-fanatic husband, teen daughter and her special-needs son.

Written by Sarah

May 29th, 2013 at 10:17 am

Posted in TakeFive

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How to take advantage of TweetReach historical analytics

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Unfortunately, our historical analytics don’t go back quite THIS far

If you’re in charge of planning a big Twitter campaign, you want to arm yourself with as much information as possible. Our premium historical analytics can help you see where holes have been in past campaigns, what worked, what you might want to test out this time around, and a lot more. From planning out a campaign to filling in your knowledge when something unexpected happens, our historical analytics have you covered.

What exactly are historical analytics?

With the ability to reach all the way back to the first public tweet posted in March 2006 – we have access to the full archive of historical Twitter data from Gnip – we can search anything and everything you can think of. This goes beyond the scope of basic Twitter search and anything that can be pulled with Twitter’s public API; the information you can get from those sources is limited to about a week back. But the historical archive includes the full archive from Twitter itself, and you cannot get that just anywhere.

The possibilities for using our historical analytics are as varied as the content on Twitter itself, and if you’ve ever used our Pro Trackers the analysis is similar: you get reach, exposure, volume, tweet and contributor metrics. Better still, it’s delivered in the same format as our Trackers, so you don’t have to learn to navigate something new (unless you’re entirely new to TweetReach, in which case welcome, and we’re here to help you!).

What can I use historical analytics for?

Here are just a few ideas of what you can use our historical analytics for:

  • Research: Know how the public reacted to a particular event as it unfolded. See how a news story evolved; pinpoint who broke it, who influenced it at different points, and when other major players joined in, or didn’t. This applies to business as well as news research: look at those same things, but with a campaign instead of a news story. Gauge public reception to a certain business sector, or a new business specifically. Don’t take the word of articles telling you how the public is reacting- see it for yourself, in their own words.

  • Fill in the gaps: Did you sign up for a Pro suscription after you launched a campaign, and missed some data? Now you can fill it in.

  • Competitor analysis: See how your competitor’s past campaigns stack up to yours. Measure your share of voice (we’ve got a detailed four steps to doing just that here) and plan for how to improve it. Are you leading the conversation, or is your competitor? Is nobody leading the conversation, and you have a chance to step in and do so? Have the information to definitively show your boss where you stand, and how you plan to improve that standing. Take the guesswork out of it.

  • Year-by-year comparison: If you joined your company recently, historical analytics are a great way to see what results past campaigns have brought in. It can also help you fill in past metrics if you’ve just gotten a budget for analytics. Historical analytics give you an ideal way to measure benchmarks: the only way you can truly understand the performance of present and future campaigns is by knowing where you have been. This way you can establish KPIs for your social program.

  • Industry standards: Historical can be used for competitor analysis- compare campaigns from several different players in an industry, to see how each one’s strategy stands up- and for competitor research– an extension of the earlier research point, and related to share of voice. Use the information you get from historical analytics to pitch potential clients, showing them that you have consistently run campaigns that will increase their share of voice, and that you’ve outperformed other, similar campaigns run by competitors. This can also give them a reason to hire you, if they haven’t taken on an agency before. Prove to them that they can do better with you than without you.

  • Crisis communications: Sometimes things happen that are impossible to plan for, and therefore you weren’t already tracking them. Historical gives you the opportunity to go back to fully understand the conversation as it unfolded and act accordingly. It’s great to know that, even if something unexpected happens, we can still access the data to make the best decisions about how to move forward in a crisis.

Got something you want to use historical analytics for? Great! There’s more here about the specifics of how it works and you can also request a quote. Historical analytics start at $49. Pricing is based on report duration and tweet volume.

Image courtesy NYPL Digital Gallery

Written by Sarah

May 28th, 2013 at 10:57 am

This Week in Social Analytics #51

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!

Amplify TV commercials on Twitter: Premiering TV ad targeting [from Twitter's Advertising Blog; written by Michael Fleischman]

“As brands look to find better ways to coordinate their marketing activities, Twitter provides the perfect bridge between TV, digital and mobile. In fact, 64 percent of mobile centric users on Twitter use it in front of the TV at home.”

The One-Person Product [from Marco.org; written by Marco Arment]

“Even though Tumblr was never a one-person company, it usually felt like a one-person product.”

Great read about Tumblr from the early days, from someone who was there.

Teens, Social Media & Privacy [from Pew Internet]

“Teen Twitter use has grown significantly: 24% of online teens use Twitter, up from 16% in 2011.”

And they share more about themselves than ever:

Top 5 TV-Related Social Media Activities [from Marketing Charts]

“For skeptics who might feel that simply following or liking a TV show doesn’t involve much in the way of engagement, the study has this little tidbit: after liking or following a show, viewers were 75% more likely to watch that show.”

Twitter granted patent on pull-to-refresh, promises to only use it defensively [from The Verge; written by Nilay Patel]

“To alleviate those concerns, Twitter agreed to only use his patent defensively — the company wouldn’t sue other companies that were using pull-to-refresh in apps unless those companies sued first.”

2013 Social Media Marketing Industry Report [from Social Media Examiner; written by Michael Stelzner]

Free download until May 30th.

Written by Sarah

May 24th, 2013 at 9:12 am

Arrested Development: talk on Twitter and Tumblr

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One minute after midnight (PDT!) on Sunday, May 26th, Arrested Development (AD) fans will be gathered around their glowing computer screens as the entire fourth season premieres on Netflix. Excited fans have been discussing the countdown to their streaming binges on Twitter and Tumblr, and as Gene Parmesan is unavailable to disclose their discussions with you, you’ll just have to stick with us instead. (Although it’s entirely possible we’re just him in costume.)

Tumblr

As of yesterday- four days away from the season four premiere- 486.6k Tumblr users generated 19.1k posts with over 1 million notes, since we started tracking on April 22nd. Posts about Arrested Development on Tumblr spiked on May 13th (that day accounts for about 8% of total posts so far; we’ll get to why in a minute), and note activity on posts spiked before that, on April 24th: the day that character posters were released.

On May 13th, the big spike in posts came from the release of the first trailer for season four, which can be found in the second of ten most popular AD posts. From April up to this week, the most popular posts from the Tumblr discussion came mostly from fan-run Arrested Development focused blogs; half of the top ten posts came from the aptly named The Bluth Company, including the most popular post overall. (Usually seen as a GIF, that moment from the show is just as fun when drawn out into a high-quality photo series.)

And for those familiar with Tumblr’s format, it’s no surprise that photo posts were the most popular: 12.7k of the total 19.1k posts were photo posts, trailed by 3.5k text posts and under 1.5k video posts. The show title was far and away the most popular tag, featured in 11.5k of the total posts.

Lucille naturally gets two tags of her own, even if Tumblr is something she would probably be suspicious of.

Twitter

Out of the total 105.4k tweets made mentioning Arrested Development on Twitter, activity spiked on different days than on Tumblr, with the most contributors (13.9k) sharing the most tweets (16.1k) on May 20th:

Overall since May 14th there have been 65.1k tweets from 75.7k contributors; that averages out to a little over 11.7k tweets a day, with nearly 1.5 tweets per contributor (we imagine those half-tweets wear cutoff shorts all the time, even in the shower).

The two most retweeted tweets came from unofficial news and quote account bluthquotes and Arrested Development series creator Mitch Hurwitz. They had 2.3k and 2k retweets respectively:


Really the most burning question all of this has left us with is this: is it May 26th yet? We should probably all use the remaining days to stock up on juice boxes, Cornballers and frozen bananas since we’ll be sleeping through all the Memorial Day cookouts with our families to spend hours with the Bluth clan instead.

Written by Sarah

May 23rd, 2013 at 9:25 am

This Week in Social Analytics #50

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!

Using Facebook and Tumblr to Engage Students [written by & from ProfHacker]

“And though digital tools have become an integral part of our efforts to engage students, we’re continually surprised by unexpected successes or failures.

We found ourselves talking about just that topic toward the end of the fall semester as we realized that we had created similar social media projects for our students, one with Facebook and one with Tumblr. In itself, that isn’t so unusual, but the results of those projects – one successful, one not – pushed us to dig deeper for answers about what worked, and why.”

Researching in Public on Tumblr [from ProfHacker; written by Anastasia Salter]

“Writing a Tumblr post feels like less of a commitment than blogging: because the form is based on very viral, often short, content, it feels more like a living notebook where pages can be easily reblogged and annotated from others’ notes. The tags make it relatively easy to move through the entire network of content to find new conversations…Because of this fluidity and flexibility, I find Tumblr makes a fascinating start as an accessible research journal.”

Emphasis added.

Why It’s a Mistake For Brands to Ignore Tumblr [from Social Media Today; written by Jon Thomas]

“Tumblr has carved a niche in the crowded world of social media; it is just taking brands a long time to notice. But that may play in your brand’s favor. A few brands have firmly planted their feet in Tumblr, particularly now that it has a growing ad platform, but it’s still a place where your brand can establish a presence before its competitors do.”

Twitter Vines Get Shared 4x More Than Online Video [from AdWeek; written by Christopher Heine]

Unruly Media’s research reveals that branded Vines (see Doritos example below) are shared four times as often as branded Internet videos. What’s more, Unruly found that five Vines are shared every second on Twitter—so the non-advertising world apparently digs the six-second videos, too.”

Full study here.

Twitter’s 1% Generates 20% of Tweets [from Marketing Charts]

“Among the highlights of the study was the revelation that the top 1% of Twitter users accounted for 20% of all tweets. Expanding that out a little, the top 5% accounted for 48% of all tweets and the top 15% accounted for 85%.”

With Lucky Sort creators on board, Twitter is officially a data company [from GigaOM; written by Derrick Harris]

“At Twitter, though, data is a slightly different beast than at other web companies. Twitter’s value lies largely in real-time data — topics can be peak, crest and all but vanish within a 48-hour window. This situation has hampered some of Twitter’s efforts to surface optimal search results, and it has spurred the decision to buy companies such as Backtype (for its streaming-processing Storm technology) and parallel-processing startup Ubalo.”

Which Social Networks are Growing Fastest Worldwide? [from eMarketer]

“Twitter came in fourth worldwide at 22% of internet users, but GlobalWebIndex also found that the microblogging service claims the title of fastest-growing social network. Between Q2 2012 and Q1 2013, active users of Twitter rose 42% globally, according to the study.”

Written by Sarah

May 17th, 2013 at 9:11 am

New TweetReach Tracker 2.0 version rolls out tomorrow!

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Tomorrow, Tuesday May 14th, all Trackers will roll over to the new 2.0 version. Don’t worry – all the same full-fidelity, real-time tracking is there as before – but we’ve totally rethought and redesigned the Tracker look and feel. It’s cleaner and simpler than the old version, and gives you all the information you need at a glance. A few more metrics have been added to your Tracker’s summary page, too!

Current TweetReach Pro subscribers have probably already noticed our new look already, which has been in beta for two months. Starting tomorrow it will be the default for all newly created and existing Trackers. Prefer the old look? You’ll still be able to access it for a few more weeks; use the “View old version” link in the top right corner of your logged-in screen until June 10th.

Got questions? Check out our helpdesk for more on the new Tracker, or let us know in the comments or via email.

And check out the new look by logging into your account, or looking at the screenshots below:


TR Tracker 2.0 A

TR Tracker 2.0  B

 

Written by Sarah

May 13th, 2013 at 12:22 pm

Posted in News

Tagged with ,

This Week in Social Analytics #49

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It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!

The Real-Time Marketing Drumbeat Gets Louder, as Agencies, Brands Sign On [from eMarketer]

“In a February 2012 survey by GolinHarris, consumers expressed more positive feelings about brands after they were exposed to real-time marketing than before the exposure. Nearly half said they would feel more positive, while 46% would be more interested in the brand. Likelihood to recommend, to consider making a purchase, and to try or buy all were also significantly higher after exposure to real-time marketing.”

7 Things Marketers Should Know About Tumblr [from Inc; written by Jeff Haden]

“Tumblr isn’t a blog platform like WordPress; it’s a social network that has a blogging platform.” says Neil Patel, co-founder of the Web analytics firm KISSmetrics. “The beautiful thing about Tumblr is that it makes it really easy to share your content with millions of Tumblr users… so you can get a big audience without spending a ton of money on marketing.”

Brands Are Giving Precious Ad Real Estate to Tumblr Like Facebook a few years ago [from AdWeek; written by Christopher Heine]

 ”Of course, there’s data behind these directions. Y Combinator partner Garry Tan made waves last winter when he released a study finding that among 13-to-25-year-olds, 59 percent regularly use Tumblr versus 54 percent regularly using Facebook.

According to comScore, Tumblr drew 37 million unique desktop and mobile visitors in March, up roughly 30 percent over the year-ago period. Tumblr users post memes, GIFs, videos and other content that they discover online or fashion themselves.

Last week, Tumblr announced a mobile ads product. . .’If [young people] are not using a smartphone, they are using an iPad,” Dooley said. And brands are tumbling toward them.’”

Top VC: Tumblr’s CEO Is Worth $200 Million Because He Ignored My Advice [from San Francisco Gate; written by Megan Rose Dickey]

Union Square Ventures partner Fred Wilson says he used to bug Karp about adding a comments feature to Tumblr. Wilson wanted readers to be able to comment on Tumblr blogs, but Karp wouldn’t budge.”

Twitter Helps Us Stay In Touch (Especially When We’re Miles Apart), Says Study [from AllTwitter; written by Shea Bennett]

Perhaps not surprising, but there were some other interesting takeaways from the study, such as:

  • The Indonesian capital Jakarta was the city where most tweets originated, accounting for 3 percent of all geotagged tweets

  • New York and Sao Paulo tied for second place

  • While people who are further apart tended to tweet each other on a more frequent basis, people who live closer together were more likely to be infrequent communicators on Twitter

Find the full study here.

Social Media Is the Best Way to Market an App, Study Finds [from Social Times; written by Devon Glenn]

“In AppsFlyer’s Mobile Advertising Measurement Q1-2013 report, analysts observed that using these social channels improved three important metrics for app marketing campaigns: user quality, conversion rates, and volume. App marketers in the study promoted their apps on social media through user invites and social app discovery platforms.”

26 Social Media Marketing Tips from the Pros [from Social Media Examiner; written by Debbie Hemley]

Broken down by Calls to Action, Content Strategy, and Email and Social Integration. Insights from Social Media Marketing World Conference.

And this week in Twitter oddities novelties:

Huggies TweetPee Device Tweets Parents When Their Baby Has Peed Their Diaper [from Laughing Squid; written by Rusty Blazenhoff]

Available in Brazil.

Written by Sarah

May 10th, 2013 at 9:04 am

Tracking Instagram, Vine and more with TweetReach

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TweetReach Quick Tip: Did you know you can track anything on Twitter? Even though Instagram has revoked its display cards (effectively removing in-Twitter viewing only), the hashtags and other keywords still show up, so you can effectively track an Instagram campaign that’s cross-posted to Twitter. Same goes for Vine posts, and anything else. You just need a hashtag, URL or keyword to find those posts on Twitter. Simply enter the hashtag or keyword into our search box, and you can find any tweets that include it, even if they originated on Instagram or Vine– or anywhere else.

Want more on using hashtags? Twitter has a best practices post on their Development Blog.

A SXSW 2013 shot from our Union Metrics Instagram account

Written by Sarah

May 9th, 2013 at 7:54 am

Posted in Guides

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Twitter’s first comedy festival: by the numbers

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Twitter and comedy are no strangers, but last week saw something unprecedented in 140 characters or less: a comedy festival held entirely on Twitter. Comedy Central’s #ComedyFest pulled in some of the biggest names that already joke on Twitter daily, in addition to those established comedians completely new to the platform, such as Mel Brooks.


#ComedyFest gave us his first- and only- tweet.

The festival officially ran April 29-May 3, and featured a variety of events, ranging from moderated discussions on comedy, to individual comedians live-tweeting Ambien trips and television shows, and even included Twitter roasts. Reach for the week peaked on the first day, April 29:



4.7k tweets from 3.3k contributors reached 28.7 million unique Twitter accounts on that day, a nice chunk of the overall 17.6k tweets from 10.3k contributors over the entire week (a little under ¼ of total tweets and ⅓ of the total contributor amounts, respectively).

Mel Brooks’s first and only tweet was the second-most retweeted on April 29, second only to one from Workaholics actor Adam DeVine.

 

But one of the more interesting- and certainly the newest- uses of the platform during the festival was found at the bottom of the retweet list:

#ComedyFest VINE

Cartoonist and writer Marlo Meekins used the new six-second video app Vine to create some intriguing and funny video segments during #ComedyFest, including this one of a cartoon cat running rampant across her legs and another of her throwing away the loading icon from the video. Clever and the result of careful work (one mishap while recording a Vine and you have to start over from the beginning) these show a fantastic potential future for comedic media.

While perhaps not an earth-shattering success, Twitter’s first comedy festival did see solid participation and was fantastic exposure for some up-and-coming comedians to be billed alongside the more established. While famous names might attract more followers, a space like Twitter evens the playing field when it comes to activities like live-tweeting a show via hashtag; every joke made with the hashtag ends up in the same place for interested people to scroll through, giving newbies a chance to get noticed and followed by fans and other comedians alike.

Overall, with the rise of multitasking on a second screen while watching TV in America, it makes sense to take entertainment where the people are already talking about it.

Written by Sarah

May 7th, 2013 at 3:15 pm

Posted in Events

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