It’s Friday, so that means it’s time for This Week in Social Analytics and our favorite posts of the past week in the world of measurement, analytics, and social media. See a great piece we missed? Link to it in the comments!
4-in-5 Americans multitask while watching TV [from Marketing Charts]
“Significant numbers of consumers around the world are indeed using their mobile devices to discuss TV programs on social networks as they watch them, even if Americans appear to be behind the curve in that regard.”
“What will it take to build emotive-and-empathic data experiences? Less data science and more data art — which, in other words, means that data wranglers have to develop correlations between data much like the human brain finds context. It is actually not about building the fanciest machine, but instead about the ability to ask the human questions. It is not about just being data informed, but being data aware and data intelligent.”
5 Digital Marketing Insights from a New Gartner Study [from Social Media Today; written by Chris Horton]
“When asked which three digital marketing activities are most important to their success, the marketers surveyed listed a corporate website, digital advertising, and a presence on social media.”
Link to Gartner study here.
“GLOBAL TIME SPENT: Digital is 57% of daily media time. Social 48% of online.”
People Try to Put us D-down, Talkin’ ‘Bout Your Reputation – Part 2: Understanding and Acting on What You’ve Discovered [from Social Media Explorer; written by Jim Berkowitz]
Understand and act on what you’ve discovered from listening, as discussed in Part 1 on this topic.
The Definitive Guide to Online Reputation Management [from the KISSMetrics blog; written by Daniele Virgillito]
An outline of the concepts and steps involved in monitoring your reputation online.
Track and report on your Twitter efforts with TweetReach.
Simple, beautiful Twitter analytics for PR and marketing pros.