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TweetReach Tip: Improve your snapshot report search query

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Our customers often ask the question, “What exactly can I search for on TweetReach?” We want to make sure you get the most out of your snapshot reports, so here’s everything you need to know about queries.

For all snapshot report searches, keep in mind that shorter queries work better: under 70 characters, or 6-8 words. Use the most specific terms possible to find what you’re looking for and consider if you need a particular phrase; if so put it in quotes (“peanut butter banana”) so it will appear exactly in that order. Be sure to account for misspellings or nicknames that might apply to the phrase, campaign or brand name that you’re searching for.

Our snapshot reports and Trackers work a little differently. Snapshot reports collect data from Twitter’s search API, which includes up to 1,500 tweets from the past week, and Trackers rely on the real-time, full-coverage Twitter stream from Gnip. In both, you can search for basically anything that appears in a tweet, including Twitter names, terms or phrases, hashtags, etc… You can also narrow the search for any of those things by adding a time frame, filtering for links or a particular language, and more.

Search for tweets related to an account:

  • username – search for tweets to, from and about a specific Twitter user (e.g. tweetreachapp)
  • @username – search for tweets mentioning or RTing a specific Twitter user (e.g. @tweetreachapp)
  • from:username – search only for tweets from a specific Twitter user (e.g. from:tweetreachapp)
  • to:username – search only for tweets directed to a specific Twitter user (e.g. to:tweetreachapp)

Search for tweets containing a particular term or phrase, including a #hashtag:

  • term1 term2 – search for tweets containing both term1 and term2 in any order (e.g. twitter metrics)
  • term1 OR term2 – search for tweets containing either term1 or term2 (e.g. analytics OR metrics)
  • “term1 term2” – search for tweets containing the phrase “term1 term2” (e.g. “twitter metrics”)
  • term1 -term2 – search for tweets containing term1 but not including term2 (e.g. twitter -facebook)

Put a more specific filter on your search for an account, term or phrase:

  • since:YYYY-MM-DD – search only for tweets after a specific date in UTC (e.g. since:2012-12-12)
  • until:YYYY-MM-DD – search only for tweets before a specific date in UTC (e.g. until:2012-12-12)
  • filter:links – search only for tweets containing links
  • lang:NN – to search for only tweets in a particular language (e.g. lang:en for only English tweets, more info about languages here)

For instance, let’s say you want to search for tweets that contain the words “banana metrics”, and you only want the ones with those exact words in that exact order, starting from a certain date. In that case you’d enter “banana metrics”- in the quotes to get the exact phrase- into the search bar, adding since:2012-12-12 to the query. So it would look like this:

“banana metrics” since:2012-12-12

And your report would return to you all the tweets containing the term “banana metrics” since the 12th of December, 2012. (If you want to get data about “banana metrics” from last week, you’ll have to get a quote on our Historical Analytics, available separately from reports or the Trackers that come with a TweetReach Pro subscription.)

Still have questions? We have answers!

Get more details on what you can search for in a TweetReach report in our help forums; there’s also a breakdown of what you can do with a snapshot report by question. We’ve also written on the blog about using snapshot reports to measure the reach of a Twitter account (here’s the help forum post on that as well) and the reach of a particular tweet, two options to search for.

If you still have questions don’t be afraid to drop us a line. We’re here to help!

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Written by Sarah

December 10th, 2012 at 12:42 pm

Posted in Help

Tagged with , , ,

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  1. [...] more tips on improving your search queries? You can read all about it here. And if you have any questions about your Trackers, just [...]

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