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TweetReach Tip: Measuring the reach of a Twitter account

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Want to measure the reach of a particular Twitter account? Great – you’ve come to the right place! Our TweetReach snapshot reports can measure the reach of any public Twitter account in just a few seconds. And depending on exactly which tweets you want to include in your analysis, we have a few tips for writing your search queries.

From and About

The From and About report is our most often run report and measures all tweets to, from and about an account. Use this query:

@username OR from:username

This report will return all mentions of that Twitter account (including all types of retweets, replies and mentions), as well as all tweets from that Twitter account. This is the most comprehensive set of reach stats for a Twitter account, and covers all activity with and about an username. We call this the From and About report, because it returns data both from a Twitter account, as well as about a Twitter account. Here’s an example From and About report.

About

The About report will include all mentions, replies and retweets of an account. Use this query with the @ symbol:

@username

This report will let you know how many people are talking about a certain Twitter account, and the ways they’re talking about it (retweets, replies and mentions). It will not include original tweets posted from the account. We call this the About report, since it only returns tweets about an account from other Twitter users. Here’s an example About report.

From

The From report will return only tweets from that account. Use this query with the from: operator:

from:username

This reports is useful for measuring the impact of an individual Twitter account without the noise of mentions and other users’ interaction, and it’s great for learning more about the kinds of tweets that account is posting. We call this the From report, since it only includes tweets from that Twitter account. Here’s an example From report.

From and Retweet

Finally, sometimes you want to know only about an account’s tweets and any retweets of those tweets. The From and Retweet report uses this query:

from:username OR “RT @username”

This report will return tweets from an account, as well as any retweets of that account. This is useful for measuring the impact of an account’s tweets and its retweets, without including other mentions or replies. We call this the From and Retweet report, since it only includes original tweets and retweets. Here’s an example From and Retweet report.

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Written by Jenn D

August 21st, 2012 at 12:21 pm

Posted in Help

Tagged with , , , , ,

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  1. [...] a snapshot report by question. We’ve also written on the blog about using snapshot reports to measure the reach of a Twitter account (here’s the help forum post on that as well) and the reach of a particular tweet, two [...]

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