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Olympic sponsors race for the gold on Twitter

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We hope you’re enjoying our series of posts about the 2012 Olympics on Twitter. Next up, we take a look at how the official sponsors of the games are performing. Some of them, such as Coca-Cola, have supported the Olympics for decades. Coke first got involved in 1928 when a freighter delivered the United States team and 1,000 cases of Coca-Cola to the Olympic Games in Amsterdam. McDonald’s famously airlifted hamburgers to homesick American athletes in Grenoble in 1968. Other sponsors are newer, having joined since The Olympic Partners program was first introduced in 1985.

While not without controversy, the monetary effect of the sponsors on the games is massive. Olympic sponsors, partners, supporters, suppliers, and providers have invested well over $1 billion in the 2012 games. How’s that investment paying off? Clearly, these companies will measure results through increases in brand awareness, athlete mentions, and revenue. But in this, the first Twitter Olympics, how are they performing on our favorite social media network?

We’ve been tracking mentions of the 11 worldwide Olympic sponsors’ official Twitter usernames since the Olympics began, and the results for first week are below. So far, McDonald’s leads the pack with more tweets, users, and retweets mentioning them. But, Team Visa is close on their heals and relative to their smaller follower count, is outperforming them all. Click the image for the full-sized version.

We’ll take another look at the leaderboard at the end of week two. And, look for more detailed analysis about the sponsors on Twitter after the games have completed. Interested in doing your own analysis of Olympics tweets? Just let us know!

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Written by Dean Cruse

August 3rd, 2012 at 9:39 am

Posted in Olympics,Trends

Tagged with , , ,

3 Responses to 'Olympic sponsors race for the gold on Twitter'

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  1. [...] we took a look at how the official worldwide Olympic sponsors were performing on Twitter with our Olympic Sponsor Leaderboard. Over $1 billion has been invested by sanctioned companies to sponsor the games and the [...]

  2. [...] installment in our coverage of the 2012 London Olympics on Twitter. Last week, we posted the Sponsor Leaderboard, looking at how the official sponsors of the games had performed on Twitter after week 1 of the [...]

  3. [...] tracking – and analyzing – tweets about the 2012 Olympics. We’ve talked about sponsors and athletes and exciting match-ups. And now, here are a few final Twitter stats from the London [...]

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