Comments on: Ambush marketing at the Olympics – what does Twitter say?

By: Ambush Marketing At The Olympics: Driven By Social Media And Online Video | Future PC News

Mon, 20 Aug 2012 21:52:07 +0000

[...] companies used similar ‘ambush’ campaigns to raise their profile and associate themselves with the games. Headphone maker Dr Dre managed [...]

By: Ambush Marketing at the Olympics: Driven By Social Media and Online Video | MyLeftOne

Mon, 20 Aug 2012 15:59:11 +0000

[...] companies used similar ‘ambush’ campaigns to raise their profile and associate themselves with the games. Headphone maker Dr Dre managed [...]

By: Social networks should be better at insight | twitter test

Social networks should be better at insight | twitter test — Wed, 15 Aug 2012 23:53:15 +0000

[...] Thoughts on Twitter reach analysis and metrics from the makers of TweetReach. Tweet · Ambush marketing at the Olympics – what does Twitter say? with one …blog.tweetreach.com/…/ambush-marketing-at-the-olympics-w… [...]

By: #London2012 Digital Update Day 14 – @patternr @cp3 @CarmelitaJeter @Oscar Pistorius #digisport #smsport « Sports Geek

Sat, 11 Aug 2012 06:34:56 +0000

[...] Ambush marketing at the Olympics – what does Twitter say? [...]

By: Nina Zapala

Nina Zapala — Thu, 09 Aug 2012 23:21:11 +0000

The Coke vs. Pepsi battle is very interesting. Regardless of sponsorship it appears that Coke needs to engage and be more responsive. Pepsi appears to have the “sharing” advantage with 3x the number of replies, and they obviously understand that content is crucial.