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Tracking tweets at BlogWorld 2012

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The BlogWorld and New Media Expo 2012 was held earlier this month in New York and we were happy to have worked with the conference organizers to track the tweets during the event.

So what was Twitter buzzing about? During the conference from June 5 through June 7, the official #BWENY‬ hashtag was tweeted over 18,000 times by more than 4,600 people, generating a unique reach of over 6 million and almost 87 million impressions.

Like many of the conferences we track, each day saw a huge spike in tweets during the first hour of conference (around 9 a.m.) each day, a big drop during lunch hour, and an increase in activity around 2 p.m. There was low Twitter activity during the evening parties as attendees took their discussion offline and continued networking in person.

The five most retweeted tweets were by: @griner, @jaybaer, @thebloggess, @juliaroy, and @webseriestoday, and those tweets combined generated 676,388 impressions.

The tweet with the highest exposure came from Ted Rubin:

And, overall, the most active contributors to the Twitter backchannel were:

At the end of day two of the conference, Blog World founders Rick Calvert and Dave Cynkin announced that going forward, the conference would be renamed New Media Expo (NMX). They described the change to better reflect the changing industry and the broader community of bloggers, podcasters, and Web TV producers.

What do you think? We’re excited to see how the event evolves!

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Written by Dean Cruse

June 21st, 2012 at 10:33 am

Posted in Events

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