TweetReach Blog

Appozite, the company behind TweetReach, is now called Union Metrics

without comments

The company that makes TweetReach is called Appozite. But let’s face it, Appozite is hard to say and doesn’t make a lot of sense. Today, we’re happy to tell you that we’ve changed our company name to Union Metrics.

How does this affect TweetReach customers?

Hardly at all, actually.

  • Most importantly, there will be no impact to TweetReach itself. TweetReach is still called TweetReach and won’t be changing in any way.
  • You’ll start to see Union Metrics show up on your credit card and PayPal statements instead of Appozite.
  • You’ll begin to see emails from us that come from unionmetrics.com instead of appozite.com.

And that’s pretty much it. If you’re interested to know more about the change, read on!

Why the change?

Since the beginning, we’ve wanted to build products that enable businesses of all sizes to measure their use of and impact on social media. As Union Metrics, we’ll be broadening our focus to deliver simple but sophisticated social metrics to help you measure and improve your social media campaigns. We’re very excited about this new name and everything it represents about both our growth as a business last year and what we expect for the future.

Is Union Metrics a new company?

We’re not a new or different company; we’ve just renamed ourselves. We’re still the same company we’ve always been, but with a new, better name and a prettier logo. You’ll still be dealing with the same people if you call or email us, and we still provide the same TweetReach tools you’ve come to love (we hope!). We have not sold the company or merged with anyone else.

What does the new name mean?

There’s a branch of math called set theory that’s all about dealing with groups of unique items called sets. It turns out lots of things can be treated as sets, like, for example, all the people that follow you on Twitter. One of the nifty things you can do with several sets is union them together into one big set that contains every single unique item from all the others. A little esoteric? Maybe. But it turns out it’s a great way to understand how a big audience is created from a lot of little audiences, and it’s how we measure reach. Plus, it’s easy to say, easy to spell, and looks nice on a banner.

Want to learn more about Union Metrics?

Please visit our new company website at UnionMetrics.com. You can also find Union Metrics on Facebook and on Twitter at @unionmetrics.

And please let us know if you have questions! Email us at support [at] unionmetrics [dot] com.

Track and report on your Twitter efforts with TweetReach.
Simple, beautiful Twitter analytics for PR and marketing pros.

Learn More

Written by Jenn D

February 3rd, 2012 at 1:50 pm

Posted in News

Tagged with ,

Leave a Reply