Comments on: Extreme tweets: How ESPN’s X Games social strategy paid off http://blog.tweetreach.com/2011/08/extreme-tweets-how-espns-x-games-social-strategy-paid-off/ Thoughts on Twitter reach analysis and metrics from the makers of TweetReach Tue, 07 May 2013 23:16:55 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Snowmobiles, snowboards and skis: A recap of tweets about Winter X Games 2012 at TweetReach Blog http://blog.tweetreach.com/2011/08/extreme-tweets-how-espns-x-games-social-strategy-paid-off/comment-page-1/#comment-9483 Snowmobiles, snowboards and skis: A recap of tweets about Winter X Games 2012 at TweetReach Blog Wed, 01 Feb 2012 23:25:41 +0000 http://blog.tweetreach.com/?p=1858#comment-9483 [...] last summer’s X Games, we tracked 188K tweets from 97K contributors, for an overall reach of 37.7 million. This [...]

]]> By: The Week in Social Analytics #10 at TweetReach Blog http://blog.tweetreach.com/2011/08/extreme-tweets-how-espns-x-games-social-strategy-paid-off/comment-page-1/#comment-6574 The Week in Social Analytics #10 at TweetReach Blog Fri, 05 Aug 2011 18:28:41 +0000 http://blog.tweetreach.com/?p=1858#comment-6574 [...] Extreme tweets: How ESPN’s X Games social strategy paid off In case you missed it, we posted results of an in depth analysis we did with ESPN on Twitter activity during the recent X Games. ESPN set as a goal going into the X Games to make the event as social as possible. And the analysis enabled them to better understand the effectiveness of the strategy and the engagement around the events. [...]

]]> By: admin http://blog.tweetreach.com/2011/08/extreme-tweets-how-espns-x-games-social-strategy-paid-off/comment-page-1/#comment-6556 admin Wed, 03 Aug 2011 02:26:48 +0000 http://blog.tweetreach.com/?p=1858#comment-6556 Good question, Sean! There’s more about how reach is calculated here: http://blog.tweetreach.com/2011/07/what-is-reach-and-why-does-it-matter/

And there’s more info about all our calculations on our helpdesk: http://help.tweetreach.com/entries/276589-what-do-you-mean-by-reach-exposure-and-impressions

]]> By: Sean http://blog.tweetreach.com/2011/08/extreme-tweets-how-espns-x-games-social-strategy-paid-off/comment-page-1/#comment-6554 Sean Wed, 03 Aug 2011 01:23:29 +0000 http://blog.tweetreach.com/?p=1858#comment-6554 Can you discuss the methodology utilized to calculate reach and impressions? As well as any ways in which you validated these figures.

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