Comments on: What’s your reach:exposure ratio?

By: NetPerspectives from NetProspex – How to Create B2B Marketing Buzz: Part II

Thu, 09 Aug 2012 19:12:31 +0000

[...] Click here for TweetReach’s definition of these two figures. [...]

By: What is reach and why does it matter? at TweetReach Blog

What is reach and why does it matter? at TweetReach Blog — Tue, 19 Jul 2011 18:18:09 +0000

[...] interpret your campaign’s success. We’ve also written about the relationship between reach and overall impressions. Finally, here’s more detail about how we calculate reach, exposure and other metrics. So, [...]

By: What I learned from #tattoochallenge | Blog | TheBlackBoard

What I learned from #tattoochallenge | Blog | TheBlackBoard — Thu, 28 Apr 2011 09:42:32 +0000

[...] (Click here for a longer explanation of R:E and how TweetReach define Low, Average and High.) [...]

By: Using tweets to predict Oscar winners at TweetReach Blog

Using tweets to predict Oscar winners at TweetReach Blog — Sat, 29 Jan 2011 00:56:44 +0000

[...] The ratio of reach to exposure gives us an idea of how diverse the Twitter audience for a topis is; higher R:E ratios indicate a [...]

By: Tweets that mention What’s your reach:exposure ratio? at TweetReach Blog -- Topsy.com

Sun, 23 Jan 2011 18:39:21 +0000

[...] This post was mentioned on Twitter by TweetReach, Nicola Ziady. Nicola Ziady said: Want to know more about the impact of your tweets? Here's how to interpret your #Twitter report's exposure ratio: http://bit.ly/eW9lXt [...]